It has been almost ten years since a US government study found that hormone replacement therapy (HRT) did not prevent heart disease and memory loss as advertised butรƒโ€šร‚ย increasedรƒโ€šร‚ย the risk of heart attacks by 29 percent and doubled the risk of dementia. Oops!

That was not all the bad news that emerged about HRT. It also increased the risk of breast cancer by 26 percent, stroke by 41 percent, doubled the risk of blood clots and increased the risk of hearing loss, gall bladder disease, urinary incontinence, asthma, the need for joint replacement, melanoma, ovarian, endometrial and lung cancers and non-Hodgkinรƒยขรขโ€šยฌรขโ€žยขs lymphoma, according to medical journals.

It was not exactly the fountain of youth it was billed as by hormone drug maker Wyeth (now Pfizer) in high-budget menopause awareness TV ads starring model Lauren Hutton.

In fact, HRT was such a scourge against women, in the first year that millions quit, 2003, the incidence of US breast cancer fell seven percent. It fellรƒโ€šร‚ย 15 percentรƒโ€šร‚ย among women whose tumors were fed by estrogen. Fourteen thousand women who were expected to get breast cancerรƒโ€šร‚ย didnรƒยขรขโ€šยฌรขโ€žยขtรƒโ€šร‚ย said news reports. And it wasnรƒยขรขโ€šยฌรขโ€žยขt just breast cancer women were spared: heart attack and ovarian cancer ratesรƒโ€šร‚ย alsoรƒโ€šร‚ย fell when women quit HRT, said news reports.

The statistics must have been embarrassing to cancer researchers and public health officials. Not only was a major cause of breast cancer hidden in plain sight, the war on cancer should apparently have been a war onรƒโ€šร‚ย cancer-causing drugs!

It was even more embarrassing because the whole sequence happened before! In 1975, a Food and Drug Administration (FDA) panel found a link between Premarin (a Wyeth HRT drug) and endometrial cancer and when women quit the drug by the millionsรƒยขรขโ€šยฌโ€œthe same thing happened. รƒยขรขโ€šยฌร…โ€œThere was a sharp downward trend in the incidence of endometrial cancer that paralleled a substantial reduction in prescriptions for replacement estrogens,รƒยขรขโ€šยฌร‚ย reported theNew England Journal of Medicineรƒโ€šร‚ย (NEJM)รƒโ€šร‚ย in 1979.

Not wanting to lose its billion dollar HRT franchise, Wyethรƒยขรขโ€šยฌรขโ€žยขs medical director wrote doctors at the time that HRT still had รƒยขรขโ€šยฌร…โ€œproven benefitsรƒยขรขโ€šยฌร‚ย at the รƒยขรขโ€šยฌร…โ€œthe lowest maintenance doseรƒยขรขโ€šยฌร‚ย and that it was รƒยขรขโ€šยฌร…โ€œsimplistic indeed to attribute an apparent increase in the diagnosis of endometrial carcinoma solely to estrogen therapy.รƒยขรขโ€šยฌร‚ย

Thirty years later, when cancer rates again dropped, Wyeth also bit back. It announced the reason women werenรƒยขรขโ€šยฌรขโ€žยขt seeing prevention of heart disease and memory loss from HRT was theyรƒโ€šร‚ย werenรƒยขรขโ€šยฌรขโ€žยขt taking it soon enough.รƒโ€šร‚ย They needed to start treatment sooner. Ka-ching.รƒโ€šร‚ย  The early treatment campaign was called the รƒยขรขโ€šยฌร…โ€œtiming theory.รƒยขรขโ€šยฌร‚ย

Soon a National Institute on Aging trial and privately funded trials on รƒยขรขโ€šยฌร…โ€œmenopausalรƒยขรขโ€šยฌร‚ย primates, both led by Wyeth-funded investigators, were underway at major medical centers. After all, before 2002, millions of American women, perhaps the majority, had been on HRT. Wasnรƒยขรขโ€šยฌรขโ€žยขt there a way to get them back?

Last month the hormone revival campaign hit pay dirt. Women รƒยขรขโ€šยฌร…โ€œwho took treatments such as Pfizer Inc.รƒยขรขโ€šยฌรขโ€žยขs estrogen pill Premarin within five years of menopause lowered their chance of Alzheimers by 30 percent,รƒยขรขโ€šยฌร‚ย wrote theWashington Postรƒโ€šร‚ย about a study in the journalรƒโ€šร‚ย Neurology.

รƒยขรขโ€šยฌร…โ€œItรƒยขรขโ€šยฌรขโ€žยขs really important to distinguish between studies that are able to look at early use of hormone therapy versus later use,รƒยขรขโ€šยฌร‚ย said Pauline M. Maki, PhD on WebMD about the same study. Maki has received research support from Wyeth according to a July 2010 article in the journalรƒโ€šร‚ย Menopause. WebMD just imported a new CEO from Pfizer.

The study was funded by the National Institute on Aging (NIA) not Big Pharma. But NIA is so collegial with hormone makers, it funded the North American Menopause Societyรƒยขรขโ€šยฌรขโ€žยขs entireรƒโ€šร‚ย 2009 annual meetingรƒโ€šร‚ย replete with Wyeth-funded doctor presenters and even Wyethรƒโ€šร‚ย employeeรƒโ€šร‚ย presenters. It also invited top Wyeth officials for a รƒยขรขโ€šยฌร…โ€œWhere Are We Now?รƒยขรขโ€šยฌร‚ย meeting soon after its products were linked to cancer/heart disease/blood clots/stroke/dementia.

Even if HRTรƒโ€šร‚ย didรƒโ€šร‚ย lower Alzheimer riskรƒยขรขโ€šยฌโ€œwould it be ethical to prescribe it in light of its other risks or evenรƒโ€šร‚ย conduct trials?รƒโ€šร‚ย HRTรƒยขรขโ€šยฌรขโ€žยขs negative cognitive effects are so well known, a 2006 Reuters story began, รƒยขรขโ€šยฌร…โ€œRegular exercise may prevent the mental decline associated with the long-term use of hormone replacement therapy (HRT).รƒยขรขโ€šยฌร‚ย And two studies in the January 13, 2009 issue ofNeurologyรƒโ€šร‚ย link HRT to brain shrinkage.

Hormone markers have also floated the idea that early HRT would prevent heart disease and/or cancer. But a 2011 analysis from the Million Women Study, sponsored by Englandรƒยขรขโ€šยฌรขโ€žยขs National Health Service, found women who took hormones the earliest, before or soon after the onset of menopause, were at theรƒโ€šร‚ย greatestรƒโ€šร‚ย risk of getting breast cancer.

Why does the government letรƒยขรขโ€šยฌโ€œand even helpรƒยขรขโ€šยฌโ€œBig Pharma market HRT like itรƒยขรขโ€šยฌรขโ€žยขs a brand new product instead of the cause of two cancer epidemicsรƒยขรขโ€šยฌโ€œso far? Would anyone tell cigarette smokers to start smoking earlier?

Martha Rosenberg is a columnist/cartoonist who writes about public health. Her first book, titledรƒโ€šร‚ย Born with a Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp the Public Health, has just been released by Prometheus Books. She can be reached at:[email protected].รƒโ€šร‚ย Read other articles by Martha.

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